Creative Strategy
You want a WordPress site that communicates who you are, combined with smooth and easy functionality, to make a connection with your customers.
Original content is in demand. Find new ways to say things; don’t simply recycle old information. Engage your visitors with interactive content that entertains, enriches and educates. Include images, videos, infographics, quizzes, assessments and other content that draws your visitors in. Blog regularly to keep your content fresh.
Video popularity has influenced how people like to search. Video can communicate in 30 seconds what might be displayed on 5 website pages. Video allows an expanded perspective on a person, place or thing. It allows you to catch and hold the attention of a user beyond 6 seconds. This year we are seeing video take hold more and more on Facebook, Instagram, Vine, Vimeo, and YouTube!
Offer something for free such as an ebook so you can capture their email through an opt-in and add them to your e-newsletter list.
Video
Video has always been important to SEO (search engines). Over time, videos for highlighting a product or service have changed. Social media has influenced the trend towards shorter and more concise video. What is popular today? 15-second videos!! Ask us how we can optimize your marketing with video.
Search Engine Optimization (SEO) Strategy
When writing and creating good content you should always have SEO in mind. Content has never been more important. It’s the new SEO strategy.
Is your content unique, meaningful and entertaining for your target audience?
Does your copy include keywords and key phrases without being too loaded and awkward? Is it relevant to your customers or clients?
Google has changed its algorithms 20 times in the last 2 years. They are monitoring not only how and what people are searching for, but how sites are adapting and changing over time. However, original content will always be valued.
Need a Recommendation for a Copywriter?
Creative writers all work differently. The people we trust love what they do and know how to write for the web. Contact us if you want a writer who knows the latest SEO engagement.